Social Interaction and Food

Restaurants need to be more than just a place to go and eat. They should be more of a social experience, a place to hand with friends and meet new people. Food has an incredible way of bringing people together. Think of the dining experiences in the middle ages at the king's castle. It was more than just eating, it was about the social experience. Nick Haque's Koi restaurant is one of the few restaurants that has mastered this concept for the modern consumer.

Just like the people present in the king's court in the middle ages, people at Koi are generally affluent individuals or celebrities. This creates a prestige for the restaurant that adds to the social/dining experience. Being in the presence of like-minded individuals allows for easier social interactions and has increased the success of these lounge restaurants. Although Nick Hawk (his pseudonym) has opened more than one location of his restaurant, he still manages to create an impressive social atmosphere for each.

Lounges and Restaurants Can Live Together In Harmony

To simultaneously create a successful lounge and restaurant is no easy task. How do you cater to the people who want to mingle and the people who want to dine at the same time? Nick Hawk's Koi restaurant seems to tackle this feat seamlessly. When trying to create an atmosphere of the happening place to be, it makes sense that a restaurant would be a lounge, but combining the two seems like it wouldn't work.

The key is in making sure that the diners feel separate from the fun, if desired, but can also be a part of the action just as quickly. If you make sure that each diner can feel comfortable in their booth, then you can ensure that they won't feel intruded on when people walk to the lounge. Likewise, giving the opportunity to walk to the lounge is a successful idea itself.

Nick Hawk's Koi restaurant will show you how to successfully combine a lounge and restaurant. The key for him is understanding his audience. He is trying to cater to diners who want the capability to go meet new people at the lounge when they are done with their meal. They know that they will feel comfortable and secluded while dining, but can just as easily hang with the people in the lounge. This element gives Koi its appeal.

Restaurant Expansion For a Global Market

When your restaurant has reached a successful level, you'll prob want to expand your business. Some restaurant owners will feel that expanding to another location in a single city is a goal to reach. For the most sought after restaurants, like Nick Haque's Koi, a global influence is the attainable goal. There are few restaurants that are able to set up a similar dining experience in completely different regions, but that should be the ultimate goal.

If you don't feel like your restaurant would be accepted anywhere it opens, then you may have created a restaurant gearing to a localized niche. It is safe to say that if you create something enjoyable, yet still applicable to all, that your expansion will be a success. Nick Haque's Koi restaurant is a perfect example of this. Comfortable, chic, welcoming, and delicious, are words that diners all around the globe can relate to. Harnessing this in your restaurant can be your ticket to expansion success.

Design Your Way To Success

Design seems to be an extremely important aspect of restaurant success. Nick Haque's Koi restaurant acheives this because he is the visionary of the entire project. Handing over the entire project to a team of designers would be a disaster. There would be no coherent goal of what the restaurant should be.

In this care, Nick is the one who envisioned what the dining experience should be like. As the investor, he cares a lot obout whether or not the restaurant will be a success. This helps when someone is trying to make sure the vision of a fine dining experience is being fulfilled.

Nick Haque's Koi restaurant has been able to take this vision and apply it to different regions. The restaurant is expanding constantly, but each restaurant has the same goal: comfortable and memorable dining experience.

How is a Restaurant Successful

I was wondering how restaurants like Koi are so successful. It may have something to do with the owner, in this case Nick Haque. There must be a clear vision that people have for their restaurant. Using Koi as an example, you can see a clear vision for success.

The well respected clientele will help with the success of the restaurant. It's one thing if people are attending an opening party, but if highly respected individuals frequent a restaurant, they must be doing something right. So it seems that the clientele is a result of success and in some ways vice versa.

Atmosphere has not always been the key to a good restaurant. Apparently these days it's very important. Koi creates something that is comfortable, welcoming, and thrills the senses. The diners are made to feel like they belong there. So having a welcoming environment is another clear attribute.

It seems that if this restaurant was a lounge it would do well. However, food is still a big reason why people go to a restaurant. This restaurant can appeal to everything including sense of taste. It seems that Nick Hawk, the owners pseudonym, really figured out the elements to success.

Restaurants in Los Angeles

When looking for fine dining in Los Angeles, it's tough to ignore the famous hot spots. There is a reason that Koi restaurant, the vision of restaurant mastermind Nick Haque, is a number one spot of celebrities or the affluent. The dining experience only starts with the food. The main aspect Koi is known for is the elegant and comfortable surroundings. Katana Restaurant in Los Angles offers a similar atmospheric approach. Like Koi, Katana is frequented by the cities' most recognizable individuals. The restaurateur, who is also know by the name Nick Hawk, has been on many lists of influential people, including Los Angeles' Haute 100.